We are launching our case study today on Making Money Online in a Competitive Niche. You can read about the goals and what to expect from this case study from our introductory post here. One thing to remember is that our method of monetization for this experiment is not the standard for the internet.
Usually, to monetize a blog people default to affiliate marketing or selling ads. We may implement those later in the study but we’re going to try to build a blog property that makes money online in a way not normally found in internet marketing.
Launching Our Case Study
Note: Some of the secret information regarding our case study is going to be hidden. The only people who are going to have access to this secret information is our subscribers. You can join the list by signing up below.
Domain Name: (Top-Secret)
Blog Niche: (only available to our subscribers.)
Niche Competition: Very difficult market but motivated buyers.
Monetization Strategy: (only available to subscribers.)
How we are going to market our new blog
I have several ideas to try to generate traffic to this new blog. The long term goals of course is to have SEO and Organic Traffic take over as the main generators, as well as social sharing. Until then, I will have to do a lot of leg-work and advertising to get the traffic I need to the blog.
Since I’m not using Google Adsense to monetize, I can drive traffic to the site any way I want. I can even use Black Hat techniques, although I’ll probably stick strictly to White Hat to build this case study. After all, I want newbie bloggers to be able to copy and paste my technique in order to market their own blog from start to finish.
I started out by building a huge list of keywords that are both winnable, not too difficult competition, and has enough monthly search volume to make them worth the effort. I then create a list of blog post ideas that can incorporate these keywords. Now, I will both blog on my new blog using the keywords from my list, and I will also post guest blogs to external sites in my niche use the same keywords and linking back to my blog.
Before all the newcomer gurus shoot this down telling me guest blogging and anchor text is dead, read this article here. It’s not. As long as the content is top-notch, this is the proven method for success.
One thing to always keep in mind about SEO is that micro-niche marketing is getting shot down by Google unless you’re smart about it. Taking 5 keywords and hammering away at them to climb in the SERPS just isn’t going to work for very much longer. I’m not interested in climbing in rankings temporarily. I want to make this blog a legitimate business asset. So I need to build it for the long-term, which means it should become an authority site over time.
Google knows how keywords are associated together. Play around with their Keyword Tool or Keyword Planner for a little while and you’ll see they have a good handle on which keywords are associated with which. They know that birdseed is connected to pet parrot. In the future, sites that naturally connect the natural keyword associations will be recognized as legit.
My plan is to implement the keyword strategies micro-niche bloggers use for 5-10 keywords into my site using well over 400 keywords. This will give me extreme leverage over a massive long-tail keyword list and hopefully give me the steam I need to compete in a niche that is already saturated with thousands of competitors.
To get the ball rolling, I’m pushing a little bit of traffic through advertisements. I’m not using Google Adwords as it’s too expensive. Instead, I’m trying other ad networks that allow me to buy large chunks of traffic for a fraction of what Google would charge me. As Internet Marketers, it’s important to remember that competing with large corporations for keywords in Adwords isn’t smart. Instead, we should embrace the small ponds and leverage the value of our advertising budget.
I’ll give an update on how much we’ll spend and the way we build our ad budgets in a future update. Probably only to our subscriber list though.
Since I’m a preacher and I try to keep only 1 Twitter account, this becomes a little tricky. I may eventually start social profiles for this blog so I can shamelessly market it without competing with my personal brand too much. I’m still undecided though and I’ll cross this bridge when I come to it.
Yes, I’m going to use this method almost exclusively. Not only does it do good for SEO, but it will also bring in traffic from other bloggers’ audiences. Guest Blogging has received a bad wrap lately because it has been abused so much. People offer horrible or spun articles to thousands of fake external blogs all to drive artificial link juice to a money site.
Google has these spam bloggers in their crosshairs and it’s not going to be pretty when they figure out how to get rid of them altogether. Until then, and even after then, true guest blogging is just too valuable to pass up.
One of my favorite social media apps, Buffer, built their user base from 0 to 100,000 in 11 months by guest blogging. Now, they are some of the top bloggers in the marketing world gaining more followers every day. Their posts are some of the best I read anywhere and has become a part of the Buffer identity.
This is why I’m going to push Guest Posting extremely hard.
You don’t hear about bloggers doing too much of PR. However, there is always room for someone to do something outside of the box. I’m not quite sure the strategy I’m going to use yet but I plan to hit the PR trail with this new venture pretty extensively. I’ll see if I can hit a jackpot of traffic and customers from one or two major publications writing about me.
Our First Income Report
$25.00 so far. That’s it. Our first full income report will come soon after September 1st. Hopefully by October 1st you will see a huge increase in income from this new venture.